ICF defines coaching as partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.

Coaching uses research and self-discovery processes to build the client's awareness and acceptance of responsibility through greater structure, support and active feedback.

The coaching process helps the client not only to precisely define his goals, but also to achieve these goals faster and with greater efficiency than if he did not use coaching.

Furthermore, the coaching for clarification is a process that aims to improve client's performance, mainly thanks to the client's work with the help of reflection and the application of specific knowledge and skills.

Coaching is a method that helps to solve various situations not only at work but also in personal life. It is a highly effective way to develop a person's hidden potential.

The main goal of coaching is to improve the results and performance of clients in both business and life areas. Coaching has a driving force that unleashes human potential and allows you to create new and creative ideas, models and behaviors that lead to success.

The reasons for visiting a coach can be different and always move in several areas, which are related and form a whole. The coach helps the client to realize these areas. The topic of coaching may not always be clear. This is due to the fact that the individual areas intersect, the world around us is complex, we do not have enough time to … and all this causes various imbalances in us. A quality coach will help you define what is key for you and what you need to start with. Important areas from which coaching topics arise are:

• partnerships relations

• work and career

• health

• personal growth

• interests, hobbies

• raising children and family relationships

• financial health and prosperity

The most frequent visits are coaches:

• when you want to heal your self-confidence

• if you want to have functional partnerships and friendships

• When you want to develop your career, be satisfied at work

• Sleep well when you want to relieve stress

• when you want to discover and strengthen your talent

• if you want to raise a happy child

• when you want to make a dream come true

• if you want to be financially independent

• when you want to clear the lock status

• when you want to handle a business or life crisis

• when you want to cope with a lack of motivation

• when you want to handle team leadership problems or change

• when you want to remove mental blocks

• when you want to deal effectively with conflict situations

The coach always concludes an agreement with the client that relates to the given topic - the area that is to be moved at the client, to change positively. (without agreement, this is not coaching, but a friendly chat)

Everyone is good at something and if they are motivated, they can achieve all their goals. With the assistance of a coach, clients can reach goals faster and easier.

At present, when most of us are surrounded by information noise, these are mainly for the following reasons:

• The synergy between the coach and the client is based on trust and understanding,

• goals are better set - so that achieving them makes the client happy and stimulates him to further activities,

• the client learns new skills that will lead him to success faster.

The basic way a coach works is through a coaching session, which is based on a conversation between the coach and the client, where the client answers some important questions for him.

The coach's questions lead the client to find a solution to certain situations himself, rather than the coach presenting ready-made solutions to the client.

In addition to the external marketing bubble created by a certain overpressure of schools in the market, these are mainly internal and more substantial reasons, such as:

• Do you find some goals unattainable? During coaching, clients realize how goals that seemed unattainable until recently can be achieved more effectively. This long-term benefit is exactly why more and more people are finding the free time and resources to invest in themselves through the coaching process.

• Are you doing things you need or don't want just because you think they are right? Many people are tired of doing things just because they are right and willing to do what they really want. Coaching opens up opportunities for clients that they did not realize.

• Are you looking for a deeper meaning of your work? People are looking for a deeper meaning in the life and work they do, and the task of coaching is to help them do that.

• Achieving excellent results (in business, sports, management, learning….)

• Successful completion of the project

• Expansion of own capacity

• Improving your own vision

• Achieving balance

• Recognizing and activating hidden talent

• Disclosure of personal mission

• Development of creativity

• Defining values and priorities